The Illusion of Importance

Society asks us to become important.
Important enough to hold positions.
Important in someone else’s life.
Important in our own lives.
Important to be someone.

With the rise of social media, this pursuit of importance has reached a point of no return.

There is a certain irony in writing this as someone now labelled a content creator — a title that still feels foreign, even false, to me. I did not create content through my podcast (Authentic Leadership Podcast). What actually happened was far more human: people generously shared their life stories, and those stories found a home on a platform made possible by YouTube.

I am not a content creator. I am someone who cherishes individual life as lived experience — each one carrying a story worth sharing. An individual does not need to be somebody. What matters is the role they embody: first through emotion, then through clarity, and finally through the courage to say, this is what I want to do, and to do it with sincerity.

The importance of such an individual does not come from pursuit. It emerges naturally from living with the heart. They are not chasing significance; they are responding to an inner call to live authentically — through struggle, fear, challenge, and discomfort. Their journey does not begin with a desire to be important, but with a simple intention: to do some good. Recognition, celebration, and acknowledgment may follow, but they are never the goal.

Yet society has built structures that box us into roles and professional identities. Our skills, beliefs, and values become standardised, turning individuals into institutions. Success is elevated as the ultimate measure — defined by how well one navigates systems, political agendas, and internal hierarchies. But not everyone is built for this. I certainly am not. I struggle to play by these rules while feeling like a lab rat in a maze, tested to see how one rat can outrun another.

So I stepped away.

I stepped away to find the truth within me that has long been waiting to be born. What I have always longed for is simple yet profound: humanity. Love. Seeing humans as humans first. Understanding that each of us carries a story worth sharing.

Through these stories, we find common ground.
Through them, we find love.
Through them, we find resonance.

I am not a content creator.
I am an Authentic Relations Architect.
I am a Human Experience Curator.