
Cross-cultural Communication
Cross-cultural communication is about understanding how people from different cultural backgrounds express themselves, interpret meaning, and build relationships. At its core, it looks at how values like individualism and collectivism shape the way we speak, listen, and connect. In some cultures, communication highlights independence and personal voice, while in others, it emphasises harmony, respect, and the collective good. Exploring these differences helps us see not only how culture influences interaction, but also how we can bridge gaps, avoid misunderstandings, and build deeper connections across diverse communities.