Cross-Cultural Communication
Cross-cultural communication is about understanding how people from different cultural backgrounds express themselves, interpret meaning, and build relationships. At its core, it looks at how values like individualism and collectivism shape the way we speak, listen, and connect. In some cultures, communication highlights independence and personal voice, while in others, it emphasises harmony, respect, and the collective good. Exploring these differences helps us see not only how culture influences interaction, but also how we can bridge gaps, avoid misunderstandings, and build deeper connections across diverse communities.
Are you a soloist… or part of an orchestra?
In this video, I explain the difference between individualistic cultures and collectivist cultures using a simple music metaphor.
Individualistic cultures, common in many Western societies, value autonomy, independence, and self-expression—life is like being a soloist.
Collectivist cultures, common in many Asian and other societies, value harmony, belonging, and community—life is like being part of an orchestra, guided by a conductor.
By understanding the contrast between individualism and collectivism, we can better see why people make choices, relate to others, and experience life differently across cultures.